Red

For this project we were to conduct type experiments using a variety of objects, media, and speculative techniques to create typography visually described a color. The work was to be done mostly without the use of a computer, and needed to involve much exploration. It was a very hands on project to say the least.

Client:

Type 4

Release Date:

December 2017

See Prototype

Concept

I chose the color red for my project and began my ideation by compiling a long list of possible words and phrases that might fit the specified criteria for the project. After narrowing the list down I refined the remaining ideas and sketched possible pathways for my type experiments. I began experimenting with different mediums and techniques testing what would be possible and successful. Upon discovering a successful combination of concept, medium and technique I moved forward with the production of the typography. Once complete I photographed each piece and created the final posters.