The soul of Keds is centered around an emotional core of individualism, uniqueness, and originality. The core of the new mission will be the same, to inspire individuals to “be an original” an show their uniqueness to the world. However they will now offer custom bicycles, parts and accessories as original and unique as their customers.
The goal for this project was to identify an issue in the world, then creatively design solutions to help solve the problem. I chose to address the fact that more than half of adults with autism in the United States who receive developmental disability services lack a paying job.
For this project we were to conduct type experiments using a variety of objects, media, and speculative techniques to create typography visually described a color. The work was to be done mostly without the use of a computer, and needed to involve much exploration. It was a very hands on project to say the least.
We were tasked with creating a book starting with the research and concept development phase, all the way through the final print. We started by researching the topic and gathering content. We then created the concept for the book and then designed the final piece and sent it out for printing.
PK's Four Brothers Farms specializes in regenerative agriculture raising livestock by moving the herds and flocks onto fresh ground daily. They offer their exceptional products only to nearby customers and food establishments enhancing quality control as well as the local economy and community.